Before: Letner Roofing Co. had a LinkedIn account but no posts, leaving little for industry peers to learn about the company, its projects, or its team.

After: LinkedIn became a place to share the company’s projects, work, and people. Project videos show progress on Letner’s scope, with team members explaining the steps involved and what the finished work is expected to deliver. Filmed employee stories also introduce the people behind the projects and create opportunities to connect with others in the industry.